Wrinkle Resistant Flannel
Flannel that is as crisp as it is soft. Launched in 2018 as a world-first, our innovative
wrinkle-resistant flannel is already an Eton signature fabric. Soft-brushed, breathable
high end cotton — wrinkle-resistant.
Simply a joy to wear, our innovative, wrinkle-resistant, lightweight flannel is as breathable,
soft, and warm as any classic flannel and has the requisite brushed surface — but it is
also just as sharp, all day, as our wrinkle-resistant dress shirts. Also, it requires little to
no ironing. Once flannel was a technique reserved for wool fabrics: today, we weave our f
lannel from fine, compact premium cotton yarns for high quality and a shirt that lasts. T
he cotton fibers themselves are so called extra long staple, from the top 2-3% of the annual,
global cotton harvest — meaning they are long, strong, durable and make for a fabric that
has a beautiful look and feel and is strong and durable. Brushed for extra softness. Eton
Signature Finish for a perfect wrinkle resistent look.
• Innovative
• Comfortable, soft-brushed
• Medium weight
• Wrinkle-resistant: requires little to no ironing, smooth 24/7
DETAILS
A dress shirt made from 100% cotton brushed flannel, patterned with a classic micro check
and woven for softness and warmth. Naturally wrinkle-resistant and structured enough for
smart styling, it’s finished with tonal buttons—perfect for elegant winter layering.
Design
Collar: Wide spread
Cuff: Rounded single cuff
Fit: Slim Fit